Urban raises $10M Series B led by ADV to double down on wellness

Urban raises $10M Series B led by ADV to double down on wellness

After expanding its offering to a full suite of wellness services, Urban has raised $10M to double down on its mission of empowering city-dwellers to prioritise their wellbeing.

Urban is building an ecosystem of wellness offerings for a modern society with a highly varied set of needs. We love Jack’s vision of delivering on consumer needs while making wellness a better business for therapists on the platform. So we’re delighted to partner with the team as they execute on their ambition.

Existing investors Felix and Passion Capital also took part in the round. Urban also raised £3.5m on Seedrs in August with 800+ new investors who helped shape the future and roadmap.

This will enable Urban to accelerate towards its goal of becoming a one-stop shop for on-demand wellness services. These services have been widely embraced, with 80% of new service revenue driven by existing customers.

To support the expansion, the team is recruiting 30 engineers in Lithuania. “Our new Vilnius office will be instrumental in helping to evolve our service,” says Giles Williams, co-founder and CTO of Urban. “The Lithuania team will work on all aspects of our marketplace platform, including its award-winning client apps, practitioner business software, corporate offering and data science projects.”

But rather than thinking of these things of one-off rewards, Urban conceives of them as an integral part of wellbeing, unlocking individual potential. That’s why, with more services in the pipeline, their goal is to be the go-to destination for the wellness needs of anyone who lives in a city.

Jack Tang, CEO at Urban, commented:
“We’re excited to partner with ADV in the next stage of our growth and ambition. ADV’s long-term investment philosophy aligns with our plans to grow sustainably and organically, improving our already robust unit economics.

We have a super exciting roadmap ahead. Our newly expanded engineering team means we can empower even more wellness practitioners to build thriving, independent businesses with Urban.

Our goal is to become the one-stop shop for on-demand wellness services, and with the services we offer today, we’re just getting started.”