Our team
We’re a mixture of operators, ecosystem builders, career investors and product experts. We’re based remotely from Scotland to Shoreditch.
Our portfolio companies have access to everyone in our network, driven by their needs and ambitions. Whether its interaction with policy makers; viral growth; approach to PR; or building an ecosystem playbook, we’re on hand to support.
The whole team reviews companies that want to partner with ADV. Founders can get in touch with our investment team here.
Alternatively, you may be looking for job openings at our portfolio companies.
Keith Teare
Keith Teare, US Partner: Serial entrepreneur over the last three decades (RealNames, EasyNet and TechCrunch). Spent more than 20 years in Silicon Valley building companies and angel investing.
Keith is experienced in helping European companies prepare for US expansion and approaching top tier US VC firms. He helps our portfolio companies think about their unit of value; their narrative; and their follow-on fundraising plans.
Based in Palo Alto.
Fiona Melville
Fiona Melville, External Relations Lead: Former policy advisor to Activision UK and advisor to the Conversative Party.
Fiona’s experience in politics and advisory roles for tech organisations is second to none. She helps our portfolio companies which are navigating regulated markets globally.
Based in London.
Ryan Procter
Ryan Procter, Marketing Lead: Previously Marketing Lead at Tech Nation.
Ryan is our resident millennial and spent three years at Tech Nation building out their products and startup communities across the UK. He has a great understanding of how to build communities through marketing and PR strategy.
Based in London.
Tong Gu
Tong Gu: Co-founded her own data analytics startup in Shanghai and scaled the team as COO.
Before that Tong spent five years in TMT investment banking in London. After a brief period working for an early stage fund she then joined ADV. Tong has a deep understanding of AI/ML and helps our portfolio plan for expansion to China.
Based in London.
VIDAR HOKSTAD
Vidar Hokstad, Enterprise Architect: Serial CTO in Silicon Valley.
Vidar is one of the most knowledgeable people when it comes to emerging technology in the team. He is our enterprise architect but spends time with our portfolio helping them think about technical challenges they’re facing.
Based in London.
Carol Axe
Carol Axe, Operations Lead: Former COO of Sheffield Wednesday FC and former Director of Operations for Stericycle.
Carol has vast experience managing large budgets and contact centre operations. She helps our portfolio companies think about communicating with customers at scale.
Based in Sheffield.
Andrew Sloane
Andy Sloane: Formerly a partner at Morrison’s Solicitors which is a startup focused law firm where he advised startups on all matters as they scale up (no matter how difficult).
Before that he ran the Scottish Co-investment Fund and has supported some of the country’s best tech companies.
Based in Glasgow.
Reem Mobassaleh Wyndham
Reem Mobassaleh Wyndham: Formerly Tech Investment Lead at Mubadala (Abu Dhabi sovereign wealth fund).
Launched her own jewellery company and has made a bunch of angel investments. Helps portfolio companies think about navigating the Middle East and works closely with our Fund Partners.
Based in London.
James Foster
James Foster: Formerly Investment Manager at Northstar Ventures.
James made a tonne of investments in the North East of England with Northstar. Before that he was an Insight Analyst at Sage (tech giant from Newcastle). He’s a trained accountant and helps founders we partner with raise their money quickly.
Based in Newcastle.