ADV is a patient venture investment engine, designed to source and support generation-defining entrepreneurs.
We back the most innovative, highest potential, and globally disruptive technology businesses.
We are the gateway to long term, committed institutional capital. Our investors include British Business Bank, Legal & General and Woodford Investment Management.
We are operators and entrepreneurs who have built, scaled and exited businesses, including AOL, ARM, EasyNet and PlusNet.
We invest across the lifecycle of a business. This is how we enable companies to scale big. We can follow our money and are prepared to invest at seed, venture and growth stage.
You’re developing a B2B2C, or a B2C, application, tool or technology and you have decided to drive adoption and revenue growth by using marketing.
Great examples include Just Eat, Transferwise, Skyscanner.Read More
At the limits we expect to see customer acquisition costs (CAC) trend towards zero, as network effects begin to kick in.
A viral and network effect based approach to customer acquisition often results in the largest scale outcomes, but requires patience. Opportunities typically present themselves as multi-sided marketplaces or some form of data exchange.
At the core of your DNA will be the desire to attract complementary value-added partners, who enable the business to address multiple verticals or create superior competitive advantage. A true platform is one upon which additional sources of value can be created and product margins sustained into the long term.
You’re innovating with fundamental building blocks in the technology stack. You may be advancing the technological frontier in hardware or software.
Great examples include Autonomy, ARM, Deep Mind.Read More
You will in any event be very close to achieving product market fit with early customers.
Adoption will be driven by evidencing that your technology can significantly improve upon market leading solutions, and that the broader developer community are keen to engage with and get behind your industry defining cause.
You will know that engaging with and selling to established digital technology businesses is going to be tough, because more often than not they will have their own in-house development programs.
Developing industry defining technology requires that you and your co-founders are recognised as the smartest people in your field. Technology and market development can take a great deal of patience and the outcome is likely to be binary in nature (0 or 1).
You’re developing an application (such as B2B SaaS), or a device (such as wearables) and drive growth through selling or marketing directly to end user customers.
Great examples include Stripe, Zendesk, Xero.
Product and the customer experience are critical, and scaling the sales engine is fundamental. Direct Sales companies require class leading growth rates, typically because the sales model isn’t scalable due to lack of opportunity for virility or difficulty leveraging third parties to push your sales.
Creating sustainable shareholder value is often more challenging compared to Platform or Marketplace companies.
Successful direct sales companies usually hit product market fit within their first twelve months and then it’s all about focus and repetition. Customer loyalty is then retained by product updates over time.
Sales, marketing and customer support staff will significantly outnumber development resources in these companies, and scaling those resources is often the challenge in enabling growth.
Anyone can apply through our platform. Our investment process is designed to be meritocratic and fast.